Most venues live 100 % on inbound and suffer seasonality. Here's how to build steady outbound prospecting to companies and agencies to fill your gaps.
The site visit is where most of your deals are won or lost. A 5-step method to prepare, run and follow up a walkthrough that converts.
Week-by-week onboarding plan to make a new events salesperson autonomous in 90 days: handover doc, KPIs to track and the classic mistakes to avoid.
When to structure your event venue sales team, which roles to hire in what order, and how to build comp, pipeline and reporting at each size.
A client cancels 10 days out or disputes the invoice: protocols, scripts and templates to protect your event venue revenue and the relationship.
Deposit, cancellation, force majeure, damage: the 8 essential event venue contract clauses to avoid disputes and protect your revenue.
The 5 mandatory fields of a venue inquiry form, the qualifying fields to add, the ones to ban, and the two-step structure that doubles conversion.
Corporate buyers weight sustainability at 15-25% of venue scoring. The certifications that matter (ISO 20121) and 8 quick wins without greenwashing.
How an atypical venue turns heavy traffic into real conversion: buyer profiles, narrative, defensible premium pricing and the channels that book.
Profile, comp package, 30/60/90 onboarding and the management mistakes that trigger resignations: how to hire and keep a venue sales manager.
How to build a profitable MICE offering in a hotel: RFP journey, Cvent channels, total-revenue pricing, team alignment and MICE-specific KPIs.
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