Event venue growth blog

Guides, playbooks and field insights to improve lead conversion and event sales performance.

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24 Apr, 2026Data

Average deal size in B2B events: benchmarks by segment and upsell levers

Analyze and grow your B2B event average deal size: benchmarks by segment, 5 upsell levers, and tracking methods for event venues.

22 Apr, 2026Guides

Your photos are scaring away prospects: how to shoot your venue to convert

A blurry wide-angle shot with stacked chairs in the back… We've all seen it. Your visual quality directly impacts inquiry volume. Here's how to shoot your venue without a studio budget.

17 Apr, 2026Events

Working with event agencies: a survival guide for venues

Agencies can become your best acquisition channel — or your worst operational nightmare. Commissions, exclusivity, coordination: the rules for a win-win relationship.

15 Apr, 2026Guides

Event day checklist: what the best venues verify before every event

A successful event is won in the 48 hours before it starts. Here's the field checklist that experienced venue managers run through every time — preventing 90% of issues.

10 Apr, 2026Technology

Yield management for event venues: pricing like a hotelier

Hotels have been adjusting their rates to demand for 30 years. Event venues still send the same quote in January and October. Here’s how to apply yield management to your business.

8 Apr, 2026Events

Restaurant privatization: 7 factors that separate profitable venues from exhausted ones

Everyone talks about privatizing their restaurant for events. But between a venue pulling 30% net margin and one losing money, the difference comes down to 7 structural decisions.

3 Apr, 2026Data

What does an event lead really cost? The calculation nobody makes

Web forms, trade shows, word of mouth, listing platforms… Every channel has a different acquisition cost. Knowing which one actually delivers changes your sales strategy.

1 Apr, 2026Guides

How to write a venue spec sheet that actually closes deals

Your venue spec sheet is often the first document an organizer shares internally. If it's unclear, poorly structured or outdated, you lose the deal before even picking up the phone.

Vue d'un lieu événementiel avec graphiques de rentabilité superposés

31 Mar, 2026Data

How to calculate event profitability: methods and tools

Learn to calculate the real profitability of each event at your venue: formulas, hidden costs, margins by event type and tracking tools.

Salle de séminaire moderne prête à accueillir un événement professionnel

25 Mar, 2026Guides

How to set the right price for your seminar room rental

Pricing strategy for seminar rooms and event venues: calculation methods, market benchmarks, common mistakes and dynamic pricing formula.

Illustration d’un lieu événementiel utilisant un logiciel de gestion en 2026

19 Mar, 2026Guides

Event Venue Management Software Comparison (2026)

Detailed comparison of the best event venue management software in 2026: Joinways, Tripleseat, Event Temple, Planning Pod. Features, pricing and reviews.

12 Mar, 2026Research

Hybrid events at B2B venues: real opportunity or passing trend?

The hybrid format exploded post-Covid, then receded. Three years later, what remains? Data analysis, venue manager feedback and concrete ways to profit from it without overinvesting.

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