How a corporate holiday party venue fills December by September: packaged offers, slot pricing, higher deposits and fast replies to the inquiry rush.
Day-one/day-two packages, single or twin rooms, rooming lists, one BEO per day, per-person per-night pricing: how a venue sells residential seminars and keeps its margin.
Your suppliers make or break your venue's reputation. How to select, reference, remunerate and coordinate a reliable partner network.
Publishing prices scares off off-budget inquiries, not the good ones. The debate settled, the usual objections tested and a four-level method for what to display.
Selling à la carte drains your team and confuses prospects. How to build clear packages that speed up the decision and mechanically raise average spend.
How long to hold a date, how to run first and second options, when to chase and when to release: the one-page hold policy that keeps your calendar honest.
Instagram sells the dream, LinkedIn opens the doors of B2B decision-makers. How to use each network for what it does best and turn posts into enquiries.
An event buyer checks your reviews before even contacting you. How to collect reviews, respond to criticism and turn testimonials into sales arguments.
Most venues live 100 % on inbound and suffer seasonality. Here's how to build steady outbound prospecting to companies and agencies to fill your gaps.
The site visit is where most of your deals are won or lost. A 5-step method to prepare, run and follow up a walkthrough that converts.
Week-by-week onboarding plan to make a new events salesperson autonomous in 90 days: handover doc, KPIs to track and the classic mistakes to avoid.
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