Sustainable events: turn sustainability pressure into a sales advantage
Corporate buyers weight sustainability at 15-25% of venue scoring. The certifications that matter (ISO 20121) and 8 quick wins without greenwashing.
16 Jun 2026
Market research, industry trends
Corporate buyers weight sustainability at 15-25% of venue scoring. The certifications that matter (ISO 20121) and 8 quick wins without greenwashing.
The hybrid format exploded post-Covid, then receded. What remains? Data analysis and concrete ways to profit without overinvesting.
Key B2B event trends for 2026: exclusive data from our survey of 412 venues on budgets, formats, digitalization and venue selection criteria.