Should event venues publish their prices online? The case for and against
Range or quote-only: what UK consumer rules require, what B2B silence costs, and which figure belongs on a venue page.
24 Aug 2026
Data
Analysis, case studies, benchmarks
Packages and bundled offers: the method to sell faster and raise your average spend
Day delegate rate, 24-hour rate, complete meeting package: what each includes, how to price per head, what VAT does to a single price, how to present them.
19 Aug 2026
Average deal size in B2B events: benchmarks by segment and upsell levers
What average deal size means for an event venue, why the format decides most of it, which published figures hold up, and six ways to raise the quote.
24 Apr 2026
What does an event lead really cost? The calculation nobody makes
Split raw from qualified inquiries, then divide channel spend by signed events. Formulas and a tracking sheet.
3 Apr 2026
How to calculate event profitability: methods and tools
Work out one event's real margin line by line: net revenue, direct costs, contribution margin, allocated fixed costs, hidden costs, and a simple tracking sheet.
31 Mar 2026
Anatomy of a sales cycle in event venues: from first contact to signed quote
Map your event venue sales cycle stage by stage: typical durations, where deals stall, and how to measure inquiry to signed quote without guesswork.
10 Mar 2026
7 Essential KPIs to Drive Profitability at Your Event Venue
The 7 KPIs that show whether an event venue makes money: occupancy, revenue per slot, conversion, response time, repeat clients, margin. Formulas and routine.
20 Jan 2026
Event ROI: the guide for venues that want to retain their clients
Help B2B clients prove event value: metrics a venue can collect, how to gather them, a one-page report.
8 Jan 2026