Should event venues publish their prices online? The case for and against
Publishing prices scares off off-budget inquiries, not the good ones. The debate settled, the usual objections tested and a four-level method for what to display.
24 Aug 2026
Data
Analysis, case studies, benchmarks
Packages and bundled offers: the method to sell faster and raise your average spend
Selling à la carte drains your team and confuses prospects. How to build clear packages that speed up the decision and mechanically raise average spend.
19 Aug 2026
Average deal size in B2B events: benchmarks by segment and upsell levers
Analyze and grow your B2B event average deal size: benchmarks by segment, 5 upsell levers, and tracking methods for event venues.
24 Apr 2026
What does an event lead really cost? The calculation nobody makes
Web forms, trade shows, word of mouth, platforms: every channel has a different acquisition cost. Knowing which one delivers changes your strategy.
3 Apr 2026
How to calculate event profitability: methods and tools
Learn to calculate the real profitability of each event at your venue: formulas, hidden costs, margins by event type and tracking tools.
31 Mar 2026
Anatomy of a sales cycle in event venues: from first contact to signed quote
How long from the first inquiry to the signature? Where do deals stall? Data and field insights to understand and shorten your event sales cycle.
10 Mar 2026
7 Essential KPIs to Drive Profitability at Your Event Venue
The 7 essential metrics to drive event venue profitability: occupancy rate, average deal size, conversion rate, margin and more.
20 Jan 2026
Event ROI: the guide for venues that want to retain their clients
How event venues can measure and communicate ROI to their B2B clients. 7 key metrics, industry benchmarks, and actionable strategies to increase rebooking by 43%.
8 Jan 2026